If you're like me, you miss out on a lot of new stuff simply because you can't muster the emotional effort it takes keeping stride with the hype machine (99% of the time a wasted effort). Last year, though, I happened to catch the Cool Kids–a great new hip hop duo out of Chicago–when they opened for Q-Tip at the Highline Ballroom in New York.
Originally MySpace sensations, MCs Mikey and Chuck have gotten a ton of multimedia exposure over the last twelve months. Among the things they've done is appear performing their hit single, "Black Mags" in a recent Rhapsody commercial, tour with M.I.A., and become bonus playable characters in this year's installment of the NBA 2K franchise. Too bad they seem to be Pistons fans.
Released last summer, their album The Bakesale is a compact affair held together by über spare homemade beats and a healthy amount of pitch adjustment. It's real success, though, lies in its infectious, easy-going vibe and catchy lyrics. The songs are positive, cocky, and tons of fun–adjectives you really can't tether to the majority of mainstream rappers these days (and don't go pinning it all on emo king Kanye, either).
"Black Mags"
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